Leverage The Pros Knowledge

 

I noticed when preparing for this assignment there is no shortage of people in the space I am looking to enter. There are literally thousands of motivational speakers and life coaches within the U.S. alone. With that level of market saturation one must find a way to separate themselves from or leverage the knowledge of the competition. What makes market leaders, and their blogs, successful varies. However, I was able to identify five blogs that align with the vision of my personal brand and flow in a way that would allow for assimilation into my blog and brand. Each of the sites I found, listed below, has their at least one strength that could prove useful to my brand.

The Motivational Humorist Speaker blog has content that engages serious topics but defuses their consumer anxiety with humor and it has clearly visible Call To Actions, buttons, within the site structure that may prove useful in getting engagements booked. The Motivational Speaker blog uses a setup that links content from what seems to be a network of likeminded motivational spears. Since my brand focuses on helping youth it would prove useful to leverage other honest and engaging speakers and their material because the purpose is to help immediately, recreating content is a waste. The next blog, Markitors, could be useful as it provides tips on how to identify and develop good topics and content. The Potter’s House blog shows how to engage social media and use that information to identify what material to address in the blog. My final blog reference, Be The Exception, has yet another layer of engagement that my blog could benefit from which is signups which build inroads with the customer base. If I can find a way to successfully incorporate and blend the referenced contributions from the five reference blogs my brand could fast-track my exposure and impact in a saturated market.     

https://megsoper.com/blog/ (Motivational Humorist Speaker)

https://www.themotivationalspeaker.com/blog/ (The Motivational Speaker)

https://markitors.com/life-coaching-blog-topics-2/ (Markitors)

https://www.thepottershouse.org/blog/ (The Potter’s House)

https://www.anniemeehan.com/blog/page/2/ (Be The Exception)

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